PREDICTORS of Sustainable Business Growth among Restaurant Businesses in Tagum CITY

Abstract

Ensuring stability, high quality, and adopting new technology are the challenges dealing with the restaurant businesses in Tagum City, which have an effect on their future growth. The study intended to investigate the predictors of sustainable business growth among restaurant businesses in Tagum City. It utilized a descriptive-correlational research design with 200 restaurant managers/supervisors of selected dining restaurants in Tagum City. Mean, standard deviation, Pearson r and multiple regression were used to analyze and interpret the gathered data. Results showed that the status of strategic quality orientation of the restaurant business in Tagum City is manifested. Meanwhile, the level technology adoption and the status of sustainable business growth  in Tagum City of the restaurant business is evident, which implies that restaurant businesses in Tagum City are implementing practices that support long-term sustainability in terms of economic, social, and environmental aspects. Furthermore, findings showed that strategic quality orientation significantly predicts sustainable business growth. Finally, the regression model indicates that the combined influence of strategic quality orientation and technology adoption can explain the 19 percent of the variation in sustainable business growth.