STATUS of Credit Card User’s Behavior among the Regular Employees of a Holding Company in Davao City: Basis for Intervention PLAN

Abstract

Understanding credit card users' behavior is crucial for developing efficient financial services and products, reducing risks, and encouraging customers to adopt responsible financial practices. The purpose of this study was to determine significant differences in the behavior of credit card users among employees of a holding company in Davao City, with their profiles serving as a basis for an intervention plan. A descriptive-comparative design was used in this study. The data were collected from 300 credit card-holding employees of a Holding Company in Davao City, Philippines. Data were analyzed using descriptive and inferential statistics, including Mean, Standard Deviation, T-test, and ANOVA. The study found that credit card behavior among cardholders was favorable. The status of credit card users' behavior does not differ significantly across respondents by education, income, or number of credit cards. Still, it does differ significantly by sex, age, years of employment, and number of years using credit cards. Based on the findings, an intervention plan is designed to organize seminars for credit card users on financial wellness, covering topics such as budgeting, debt management, and credit card terms and conditions. Also, enhancing financial literacy and responsible credit card use via personalized financial planning, personal values-based programs, and instructional materials.