A CORPUS-BASED Discourse Analysis on the Use of Non-Sexist Language in Philippine News Articles during the Marcos ADMINISTRATION

Abstract

This corpus-based discourse study aimed to identify dominant non-sexist language, analyze strategies used by journalists to neutralize gendered language, and explore language ideologies shaping media narratives and social change. Data was gathered from a digital corpus of news articles from three major Philippine news outlets and analyzed using UNESCWA's gender-sensitive guidelines to assess adherence to international standards of inclusive communication. Findings revealed the dominant non-sexist language used in news articles, along with two primary strategies: replacing gender-specific pronouns with neutral alternatives and eliminating exclusionary occupational terms to foster inclusivity. Journalists refined their language to align with gender-neutral reporting standards, ensuring unbiased media narratives. The study identified four key language ideologies: linguistic inclusivity, equitable professional representation, neutral legal representation, and inclusive emergency representation. These ideologies expanded gender representation, promoted inclusive policing reforms, reduced bias in law enforcement, and encouraged equal access to civic and crisis-related roles. Ultimately, this research highlights language as a powerful tool for shaping representation, influencing identity, and advancing gender equality in media, reinforcing the importance of linguistic inclusivity in ethical journalism.