Vol. 34 No. 2 (2025): International Journal of Education Research for Higher Learning

Articles

• MARKETING Mix as Influencers of Academe Brand LOYALTY

  Frenchmel B. Velasquez, Joseph Elmer G. Noval, ED.D, DM (Author)

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• EXPERIENTIAL Marketing as Predictor of the Consumer Perceived Value of Agritourism Business in Davao REGION

  Aileen L. Aguilar, Gloria P. Gempes, EdD, DM, PhD (Author)

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• STYLES That Thrive: A Quantitative Analysis of Market and Entrepreneurial Orientations for Profit Maximization in the Salon Sector of Davao REGION

  Jeanvy Felipas-Damag, Presentacion C. Acosta, DBM (Author)

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• STRATEGY Types and Business Performance of Homegrown Coffee Shops in Tagum City: A Correlational STUDY

  Ma. Lourdes M. Rebote, Dunhill Z. Bilog, DBA (Author)

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• BEYOND the Brochure: The Measurable Influence of Marketing Strategy and Organizational Culture on Organizational Performance of Davao Region RESORTS

  Joan M. Arado, Joseph Elmer G. Noval, Ed.D, DM (Author)

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• FROM passion to profit: the strategic and creative drivers of entrepreneurial efficacy among homegrown restaurants in Caraga REGION

  Donald Cyndyl L. Miguel, Emma V. Sagarino, DBM (Author)

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• SELF-EFFICACY and Financial Literacy as Determinants of Savings Behavior of Ambulant Vendors in Davao CITY

  Vibie C. Capio, Mary Jane B. Amoguis, DBM (Author)

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• THE Social Media Marketing Performance of Travel and Tour Agencies in Zamboanga PENINSULA

  Alvie D. Guarino, Emma V. Sagarino, DBM (Author)

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• ENTREPRENEURIAL Skills as Mediator of the Relationship between Business Strategies and Business Growth of Women Entrepreneurs in Monkayo, Davao De ORO

  Jinky M. Conjorado, Mary Jane B. Amoguis, DBM (Author)

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• EMOTIONAL Biases as Mediator of Financial Literacy and Investment Decision Behavior of Bank Clients in Davao CITY

  Marvin A. Omaque, Mary Jane B. Amoguis, DBM (Author)

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• GREEN Marketing Practices of Homegrown Restaurants: Basis of Enhancement of Implementation PROGRAM

  Lore Neil Damasin, Emma V. Sagarino, DBM (Author)

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• THE Business Growth of Peddlers in Davao De Oro: A Multiple Case STUDY

  Twilla M. Monsanto, Emma V. Sagarino, DBM (Author)

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• CUSTOMER Attitude as a Mediator Between Service Dimensions and Loyalty Towards GCASH

  Laira M. Maghanoy, Dunhill Z. Bilog, DBA (Author)

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• ENTREPRENEURIAL Resilience, Entrepreneurial Alertness, and Emotional Intelligence as Predictors of Entrepreneurial Decision-Making among Agricultural Micro, Small, and Medium Enterprises in Davao Region: A Path ANALYSIS

  Rodjard B. Paro, Mary Jane B. Amoguis, DBM (Author)

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• THE Narratives of Business Successors in Region XI on Their Entrepreneurial Journey: A Multiple Case STUDY

  Nikko L. Caminade, Joseph Elmer G. Noval, ED.D, DM (Author)

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